Does It Matter If Oprah Expands OWN Network To a More Black Based Audience?
It’s interesting that the news is stating Oprah’s OWN Network may start gearing toward its African American audience.
The NY Post states:
Execs at OWN point to the success of “Welcome to Sweetie Pie’s” as a way to tap into the network’s African American viewers, according to Adweek.
The reality show, which follows life behind-the-scenes of a St. Louis soul food restaurant, is the network’s top-rated prime-time show, averaging around 420,000 viewers.
It’s also performing extremely well among African-American viewers.