Steve Harvey Has Built a Brand Not Easily Ignored

Steve Harvey Has Built a Brand Not Easily Ignored

We notice how Steve Harvey has moved up and moved up quickly. Some of our readers think he is part of the Illuminati because he seem to blow up all at once. We are not sure of that but though we are not fans of hi, or his work, we found it interesting how he has several markets.

Read below about his blown up career:

Here’s how Steve Harvey’s career branding started to take off: He ended his 27 year career as a stand up comic in 2012, when he took the stage at the MGM Grand in Las Vegas.

Now he has a:

  • popular radio show
  •  TV talk show
  • game show
  • best-selling books and
  • even movies

It’s clear Harvey has built a multimedia brand. The business of the Steve Harvey World Group hit full blossom when Harvey’s advice-filled best seller Act Like a Lady, Think Like a Man. This film turned into a record-setting big screen comedy, grossing ­­$91,547,205 after being made on a $12 million budget.

So, due to those astronomical numbers, Hollywood realized that black comedies were still alive and people would pay to see them. This weekend, Harvey is back with the much anticipated sequel Think Like a Man Too, and it’s predicted to become an even bigger hit. In fact, Think Like Man Too, was No. 1 at the Box Office this past weekend raking in $30 million, according to studio estimates from box-office trackers Rentrak.

This week, Harvey texted: “God is good! Thank you to all of my fans for supporting me,” following news that he had won two Daytime Emmy Awards.

The “Steve Harvey” show was honored as outstanding informative talk show, while Harvey won as best game show host for “Family Feud.”

Let’s not think Harvey’s brand is all about entertainment. He’s a serious philanthropic. Two of Harvey’s biggest endeavors involve mentoring young men and providing outreach to fatherless children and young adults.

The Steve Harvey Mentoring Program for Young Men focuses on teaching principles of manhood to young men in order to make them strong and responsible members of society. Every year since 2009, 100 boys ages 13-18 gather at one of several locations, which include Dallas, New York, Atlanta, Chicago, New Orleans and Los Angeles, for a two- to four-day camp. At the camps, the young men are taught personal responsibility, dream building and the importance of nutrition and physical fitness by not only Steve Harvey, but other mentors who are on-site. This year’s camp in Dallas included former NFL player and Dancing with the Stars champion Donald Driver and renowned educator Steve Perry of Capital Prep.

He speaks out about men who’ve abandoned their children and the crisis affecting black families. With the Steve and Marjorie Harvey Foundation, Harvey says the goal is “reaching back to pull someone forward” and the motto is “fostering excellence in children.” Although Harvey has had his fair share of controversy surrounding his second marriage and custody dramas of his own, he’s been able to take an active role in encouraging mentorship for children and teens.

And now he’s adding self-improvement guru to his resume. His latest endeavor has him joining forces with Lisa Nichols, the CEO and founder of Motivating the Masses, a professional “coach” and business-development specialist.

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