Paula Deen is Going Down: Fired from Food Network and Now May Lose Several Deals [UPDATE]
Paula Deen is Going Down: Fired from Food Network and Now May Lose QVC Deal
The southern sounding cook Paula Deen is getting hit pretty hard for admitting she has used the n-word on various occasions. First she’s being sued for $1.2 million in a racial discrimination case. Secondly, then a video was released in court that she uses the n-word. Thirdly, before she was going to be interviewed with the Today show to address this, she pulled out and did a video apology instead. The apology came soon after she learned the Food Network was firing her and not renewing her contract for the end of the month.
Now, news reports say the Paula Deen may lose several deals she has with the QVC Network and others. The home shopping network issued a statement about it:
“QVC shares the concerns being raised around the unfortunate Paula Deen situation. QVC does not tolerate discriminatory behavior. We are closely monitoring these events and the ongoing litigation. We are reviewing our business relationship with Ms. Deen, and in the meantime, we have no immediate plans to have her appear on QVC.”
QVC currently features Paula Deen’s Kitchen, which sells the star’s collection of cookbooks, bakeware, cookware and kitchen tools—to name a few.
1) Deen also has a book, titled Paula Deen’s New Testament: 250 Favorite Recipes, All Lightened Up, due to arrive in stores this October. Her publisher, Random House, Inc., has not cancelled her contract. However, a spokesman for Random House, whose imprints include Ballantine Books, tells PEOPLE, “We are monitoring the situation closely.”
2) Paula Deen’s cookware is also sold at Target, Sears, Walmart, J. C. Penney, and Kmart. These companies may re-evaluate their deals with the cook as well
3) “Paula Deen’s still a product spokesperson for the Victoza brand. We recognize the seriousness of these allegations and will follow the legal proceedings closely, staying in contact with her. As a company committed to improving the lives of people with diabetes, Novo Nordisk engaged Deen as a spokeswoman because of Paula’s commitment to increasing awareness about diabetes to millions of people in this country.”
4) Sears Holdings told PEOPLE late Sunday that “the company is currently exploring next steps as they pertain to Ms. Deen’s products.”
UPDATE: Two more endorsements are mentioned below:
5) Smithfield, a major ham company, drops the southern cook. In a statement, the company said it “condemns the use of offensive and discriminatory language and behavior of any kind. Therefore, we are terminating our partnership with Paula Deen.”
6) Kraft said it hadn’t worked with Deen in over a year, and that it has no current business relationship with her.
7) Caesars Entertainment, parent company of the casino boat, announced Tuesday (before her interview with the Today show) they would not renew their business relationship with Paula Deen Enterprises, which operates restaurants at four of the company’s properties.
Caesars said they came to a mutual agreement to part ways. Here’s what said:
“While we appreciate Paula’s sincere apologies for statements she made in her past that she recently disclosed during a deposition given in response to a lawsuit, after thoughtful consideration of their impact, we have mutually decided that it is in the best interests of both parties to part ways at this time,” said Jan Jones Blackhurst, executive vice president of communications and government affairs for Caesars Entertainment.
8) Walmart has dropped Paula Deen and will stop new orders of her products.“We will not place new orders beyond those already committed,” said Dave Tovar, a Wal-Mart spokesman. “We will work with suppliers to address existing inventories and agreements.”
9) Soon after her non-apology on the Today show, The Home Depot followed suit and ended their relationship with her as well, reported by NBC.
10) Sears Holdings Corp. said it will phase out all products tied to the Paula Deen brand after “careful consideration of all available information,” said the parent company of Sears and Kmart.
11) J.C. Penney Co. Inc. said it will stop selling Deen-branded products in an email to the Associated Press.
12) Ballentine Books said it decided to cancel the book’s publication after “careful consideration.” It had no comment beyond what was in its brief statement, a spokesman Stuart Applebaum said.
“Paula Deen’s New Testament: 250 Favorite Recipes, All Lightened Up,” which was scheduled for October and was the first of a five-book deal announced early last year.
13) Walgreens has not made an official statement that it will sever ties but the closest to actually stating it would be “it was phasing out Paula Deen-branded products, which include tortilla chips and a selection of soups.”
QVC will not totally break ties with Paula Deen. Instead they are ‘pausing’ business with her. They will not have her appear on upcoming broadcasts and will cease products over the next few months.
QVC’s president and CEO Mike George posted this on the company’s website:
“We all think it’s important, at this moment, for Paula, to concentrate on responding to the allegations against her and on her path forward…Some of you wonder whether this is a `forever’ decision – whether we are simply ending our association with Paula,” continued George. “We don’t think that’s how relationships work. People deserve second chances.”