September 12th, 2012 
AT2W Staff 
10 Steps For African Americans to Dominate Beauty Supply Stores and Become Millionaires
Originally posted in April 2010:
For too many years, Asians have dominated beauty supply stores and they have become multimillionaires. For some odd reason, black people pay millions of dollars, annually to Asian owned beauty supply stores and do not own any of them. African Americans have successfully dominated the entertainment and athletic industries, but they lack confidence when it comes to owning beauty supply store businesses. In the 21st century, there needs to be a change and it must occur very soon. Many African American entrepreneurs have made the usual excuse that companies will not invest into there stores, but that is very untrue, because African Americans are manufacturers of the majority of black products, these days: Bronner Brothers, African Pride, Africa’s Best, African Wonders, Dudley, Miracle Hair and the list goes on here. Therefore, if African American entrepreneurs can make black hair care products or become a licensed beautician, they can easily own beauty supply stores, it is all in the state of mind, it absolutely has nothing to do with race; although, a black entrepreneur may endure hardships of racism during the process of opening up a store.
If African Americans would make a choice to stop patronizing Asian owned businesses, such as beauty supply stores and invest in their own vision, then they would most definitely start dominating and owning most, if not all of beauty supply businesses. Think about it, why is it that African Americans can dominate what they enjoy doing, but certain things, it seems like they cannot accomplish based on race? It is so simple, African Americans have the ability to broadened their success, if they focus on competition in any endeavor they want so bad to occur.
If you are an African American who for so long bought products from Asian owned beauty supply stores and you do not wish to patronize there service any longer and wish to own your own store, here is a ten step blue print to do it.
- When you first get started in any business, the first step is to clear your mind of any negativity, do not think about finance you lack. You must have faith first, before you can earn money as an entrepreneur, so blot out anything or anyone who makes you think you cannot become a successful owner of your own beauty supply store.
- Be secretive in your vision, do not tell anyone your plan, friends or family, because they may discourage you from fulfilling your dream of success and prosperity. Also, you may desire to avoid negative minded people. If you are constantly around a negative atmosphere, you will never obtain a mindset of success.
- Sit down and take your time while planning how you would get money to lease a property space to open up your own store. You do not necessarily need to go to a bank, but create a possibility to meet a wealthy African American, whether they be an athlete, entertainer, physician or even an attorney. Write out who you would like to meet, then make a way to professionally create a business plan and letter to send them of their wealth opportunity, you would like to share with them, your multi-million dollar beauty supply store.
- Create an idealistic business plan for yourself, so you will know what steps to take to open up your beauty supply store. Do research in any search engine like Google on learning how to create a business plan. Carefully, type up your business plan and be realistic when doing so. When you type up your business plan, do not forget to mention how much your investor (your African American wealthy associate) will profit from your beauty supply store.
- Go looking around in a safe neighborhood within the black community that has a reasonable monthly property space for lease. Make sure it is located in a spot that will attract a lot of African Americans. Do not worry about how you are going to get the money, just start looking around and the rest will happen in the future, all it takes is faith.
- Come up with a very unique name to include on your business plan, a name that would captivate investors, then future customers.
- Do a search on mainly black owned hair care product companies, contact them and let them know you would like their product to be included in your store. Ask how much for a certain amount at wholesale price, include this in your business plan.
- At this point, do an update of contacts of possible African American investors and make sure you get at least 5 people to meet with you, one part at a time. It could be at a coffee shop or any quiet location, if you feel uncomfortable for them to visit your household, for any reason.
- Create a plan for advertisement. You can start off passing out fliers in the black community and even to middle or very well-to-do African Americans. Possibly, your investor could help you advertise on a local radio or television station.
- Create a grand opening party at your business location and pass out free samples. It would be wise to have a banner above your business sign for at least 2 weeks. You should offer discounts for customers who spend so much money. Be fair to your customers and they will stop patronize Asian owned beauty supply stores. Make sure you stay in touch with your investor(s) and let them know how you are doing with your business and allow them to visit anytime to assist you in your operation; meantime, humbly accept their advice on your store and follow any suggestions they give and you will succeed and take over in the business of selling beauty products.
We of AToast2Wealth.com hope you will take these necessary 10 steps to opening up your own beauty supply store. After you have succeeded, come right back to this post on our blog and let readers know about your success.
Photo courtesy of hannahranay.blogspot.com/
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Hello-
Nice blog- but a few thigs I would like to address.
#1. I am an African-American woman in the process of opening up my own beauty supply store. I am incorporated and have all my legally required businessl licenses, tax ids, etc- but I want to let you know that it is EXTREMELY difficult to open up a beauty supply store for a non-Korean person- and here is why:
#2. Although there are A LOT of hair products that are made by black manufactures, MOST of them- including Mizani and KeraCare are not.
#3. You cannot have a black beauty supply store withought selling hair products such as weave, braiding hair, and wigs. Guess who manufacturers ALL of these things? Koreans. And guess what else- Although it is illegal, when you contact them to sell their products, if you are not Korean- they REFUSE to sell to you.
THis is not hear-say- this is what I am experiencing right now! I can’t find a single hair distributior to sell to me! Sensationnel, Beverly Johnson (Amekor), Bobbi Boss, and the list goes on.
Furthermore- when you finally do find a distributor that will sell product to you- they sell it to “Americans” at a higher price than what they offer it to their Korean-counterparts.
Please be aware that the Koreans have a monopolistic hold on the black beauty supply indistry at every level and they purposely keep Blacks out by refusing to sell product to them.
Organizations such as BOBSA (onebobsa.net) have tried to overcome this illegal activity but have failed because black people have failed to come together as one to combat this.
Yes, it is very true. Black People have a severe problem when it comes to working in unity. There is probably only 1 or 2 % who are positive like yourself.
Here is an idea, try to find a person like Ervin “Magic” Johnson, Will Smith or even Chris Rock who came out with the latest movie on black hair and see if somehow they can come up with a few brands of weave and wig products to beat out the masses of Korean owned products. You get it, try to come together with people who not only have money, but with a business mind. Chance are, if Johnson, Smith, Rock or other potential partners are smart enough in the entertainment business, then they are smart enough to see your vision, especially Chris Rock, someone who has done a movie on black hair. Make Chris Rock understand what you just told us in your post and I bet you, he or any other wealthy black celebrity or any other professional will come up with a way to manufacturer weaves, extension hair or even wigs. There is a way and we must not give up.
Furthermore, thank you for visiting our blog and we will personally keep up with you and your future beauty supply store, because that is a problem if Asians have been racist and refuse to sell hair to intelligent African Americans like yourself. Stay tuned, we will address this issue on racist Asians on our next post.
What’s funny, maybe Chris Rock will do a movie about racist Asians for Part II of “Good Hair”. Then, they will began to sell, but you cannot wait on that to happen. Meanwhile, contact people like the professional African Americans mentioned above to do what we advised while publicizing the racism you have been facing, then no doubt, you will finally open your beauty supply store.
Many blessings of success and prosperity to you!!
I think the reason we can’t come together is because we haven’t set the time or the place. It’s just really that simple. And if they are refusing to sell to us that can be changed as well. They need to print everything in english and the asians that’s over here need to have their invoices in english as well, there has got to be a way to regulate all this maybe a middle man. All the hair goes to a warehouse in the states and we all order from there only. just throwing around some ideas
Coming together has been the answer for years. If African Americans can do that much, then it gives ultimate power. So, you are right, it is just that simple. You are so right about everything you said and thanks for your comment. Thanks for visiting AToast2Wealth.com and please do come back again.
SOUNDS LIKE A PLAN TO ME! It would be great to do this together in the Black Community but an individual African American can start the ball rolling by opening their own store. Once we open stores we just need to network and take of each other the way the Asians do when the immigrate to this country. I hate to say this but MOST ASIANS WHO SELL PRODUCTS TO AFRICAN AMERICANS, DON’T RESPECT AFRICAN AMERICANS. Koreans have gone as far as Following Black Americans around the store who have given them NO REASON to believe that they were stealing but just assume that all Black People are criminals based on their own Asian Superiority Complexes to Black People. We MUST OPEN OUR OWN I DON’T WANT TO PATRONIZE EVEN ONE MORE ASIAN BEATY SUPPLY STORE. HERE IS A WEBSITE THAT GIVES THE LOCATIONS OF AFRICAN AMERICAN OWNED BEAUTY SUPPLY STORES ALL OVER THE COUNTRY:
http://www.bobsaone.org/professionaldirectory.php
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